Interpretation ID: nht95-3.36

TYPE: INTERPRETATION-NHTSA

DATE: July 1, 1995 EST

FROM: Michael A. Nappo

TO: Chief counsel -- NHTSA

TITLE: NONE

ATTACHMT: ATTACHED TO: 9/11/95 LETTER FROM JOHN WOMACK TO MICHAEL A. NAPPO (A43; STD. 108); 6/8/93 LETTER FROM JOHN WOMACK TO SHAWN SHIEH; 5/10/91 AND 3/21/91 LETTERS FROM PAUL JACKSON RICE TO CHRIS LAWRENCE; 8/17/89 LETTER FROM STEPHEN P. WOOD (VSA 108 (A)(2)(A) TO ALAN S. ELDAHR; 7/8/85 LETTER FROM JEFFREY R. MILLER TO DON BENFIELD

TEXT: Dear Sirs:

Enclosed is some information on a new product that our company will be trying to market in the near future. Could you please send us any information on how this product might effect local and national laws?

Product Name: AUTO AD

Concept: To offer the consumer a better way to advertise with great exposure and less cost.

Operation: The AUTO AD is a portable advertising unit that is designed with a flexable screen that can be secured to a window with suction cups. This screen has LED's (lights) which will be controlled by a processing unit that will be attached to the sc reen with a cable. The processing unit will then be controlled by a key pad that will be mounted close to the automobile driver. The whole unit will run off the power from the car battery through the cigaret lighter or hardwired in.

NOTE: An adaptor will be made so the AUTO AD can also be used in the home or business using a 120v outlet.

Uses: * selling the auto * advertising the business * as a safety device when the auto breaks down one can signal for help * general advertising

Need: With the high cost of advertising through radio, tv, signs, papers, etc., the consumer is looking for a cheaper way to advertise more effectively.

THANK YOU. (Diagrams omitted.)