Research & Evaluation
Behavioral Research
Behaviors and Attitudes
NHTSA studies behaviors and attitudes in highway safety, focusing on drivers, passengers, pedestrians, and motorcyclists. We identify and measure behaviors involved in crashes or associated with injuries, and develop and refine countermeasures to deter unsafe behaviors and promote safe alternatives.
Our recently published reports and research notes are listed chronologically below. To the right are additional resources including Traffic Techs.
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More Cops More Stops: Evaluation of a Combined HVE Program in Oklahoma and TennesseeThis report evaluates the “More Cops More Stops” combined enforcement program in Oklahoma and Tennessee, letting the traffic safety community make better informed programming decisions. This evaluation provides little evidence to support the continued use of MCMS to enhance the effect of CIOT and DSOGPO. |
DOT HS 812 337 |
Expanding the Seat Belt Program Strategies Toolbox: A Starter Kit for Trying New Program IdeasResearchers examined behavioral-change strategies proven effective in education, healthcare, advertising as possible approaches to increase seat belt use. This report is the result, a "starter kit" of ideas of varying levels of readiness so occupant protection programmers can use them in seat belt programming across the country. Five strategies include high school service-learning programs, hospital discharge programs, targeted online advertising, online learning and e-learning, and product/message placement. |
DOT HS 812 341 |
Evaluation of a Rural Seat Belt Demonstration Program in Florida, Georgia, and TennesseeThree southeastern States initiated high-visibility enforcement campaigns to address lower seat belt use in their rural areas than in non-rural areas. Florida, Georgia, and Tennessee conducted four waves of intensified enforcement and media from November 2008 to May 2010. The May campaigns were conducted just prior to the national Click It or Ticket campaigns. Combining activity, awareness and usage data from all three States, there was a significant positive correlation between media expenditures and awareness of rural seat belt messages. Two awareness indices correlated highly with usage and achieved statistical significance: awareness of rural seat belt messages and perceived risk of a ticket for not buckling up. While the significant correlations between awareness measures and belt usage suggest that the message got through to drivers, comparison of changes in belt use in the RDP versus the control areas produced mixed results. Seat belt usage increased significantly in the targeted rural areas of all three States, but it also increased at about the same rate in the control areas in two of the States. |
DOT HS 812 328 |
2013–2014 National Roadside Study of Alcohol and Drug Use by Drivers: MethodologyThis report describes the methodology for the National Roadside Study (NRS), a national field study to estimate the prevalence of alcohol-, drug-, and alcohol-plus-drug-involved driving primarily among nighttime weekend drivers, but also daytime Friday drivers. |
DOT HS 812 294, Alcohol Results Report, Drug Results Report |
Marijuana, Other Drugs, and Alcohol Use by Drivers in Washington StateIn Washington State legal sale of marijuana began July 8, 2014. A voluntary, anonymous roadside study was conducted to assess the prevalence of drivers testing positive for alcohol and other drugs including marijuana on Washington’s roads. Data was collected in three waves, before implementation of legal sales, about 6 months after implementation, and one year after implementation. Of almost 2,500 participants, 14.6 percent of drivers, 19.4 percent of drivers, and 21.8 percent of drivers were THC-positive in Waves 1, 2, and 3, respectively. |
DOT HS 812 299, Appendices |
Video and Non-Video Feedback Interventions for Teen DriversIn-vehicle feedback technologies help parents teach their adolescent drivers. While feedback technologies have been shown to reduce some risky driving behavior, teens and parents’ privacy concerns deter some families from using them, especially technologies that include video. This study evaluated two similar technology-based systems, one with and one without video, to determine how much they reduced unsafe driving behavior in newly licensed teen drivers. |
DOT HS 812 291 |
Survey of DWI CourtsNHTSA conducted a web-based survey of DWI Courts and DWI/Drug Courts (court programs that handle both DWI and drug offenders) in April/May 2015 in order to obtain detailed information on how DWI Courts were operating. NHTSA conducted the survey in collaboration with the National Center for DWI Courts, who alerted State Drug Court Coordinators to the survey, supported NHTSA webinars that described the survey, and provided NHTSA with contact information for the court programs. A total of 156 courts responded to the survey from a contact list of 473. |
DOT HS 812 283 |
Functional Outcomes for Older Adults Injured in a CrashThis report explores health and quality-of-life impacts of crashes among older (65+) and middle-aged (40-55) occupants. Analyses indicated the injured people had long-term health decrements following the crashes, and that older and middle-aged injured occupants showed continuing health decrements approximately 15 months following the crashes. Although both groups showed similar physical effects, middle-aged people showed greater quality-of-life decrements. These findings demonstrate the long-term implications of injury crashes and therefore highlight the need for crash avoidance and mitigation countermeasures. |
DOT HS 812 288 |
Effect of Electronic Device Use on Pedestrian Safety: A Literature ReviewThis literature review summarizes pedestrian distraction, driver distraction, and pedestrian-vehicle interactions. The findings further divide into subsections on study methodologies such as naturalistic observations, simulation, laboratory, or crash database analysis. A few studies investigate electronic device use by pedestrians and drivers and the effect on pedestrian safety, although with fewer naturalistic observation studies. Most previous studies focus primarily on cell phone use, but the discussion regarding other types of electronic devices is missing. The review illustrates the need to conduct naturalistic observations of the effect of electronic device use on pedestrian distraction and safety. |
DOT HS 812 256 |
System Analysis of Automated Speed Enforcement ImplementationThis survey of U.S. jurisdictions with Automated Speed Enforcement (ASE) programs examined protocols and practices in ASE deployment and implementation as well as the alignment of the programs with NHTSA guidelines. Differences between older and newer ASE programs were related to the enabling legislation and technology used. Speed management plans are important components of speed enforcement. Of the agencies responding to the survey, 53% had no plan for reducing speeding, while 34% had a plan, and 11% did not know if they had one. ASE program alignment with the NHTSA guidelines varied. Most agencies (63%) were unaware of the ASE guidelines prior to participating in the study. |
DOT HS 812 257 |