Interpretation ID: nht91-5.29

DATE: August 20, 1991 EST

FROM: Jt Covelli -- President, Jt Covelli Marketing & Media

TO: Taylor Vinson -- Legal Counsel, NHTSA

TITLE: None

ATTACHMT: Attached to letter dated 9-6-91 from Paul Jackson Rice to Jt Covelli (A38; Std. 108)

TEXT:

Recently a woman in the creative department of my advertising agency saw a decal placed on the third brake light of a car in Illinois. The decal's backround was clear and in black bold letters was the name of the auto dealer. The letters appear only when the brake light is on and are only visible from a short distance.

I have been advised by the Wisconsin D.O.T. that Wisconsin has no law governing the use of a decal on the third brake light. Is there a federal law allowing the use of a clear decal in this manner?

My agency has a client we would like to present the idea to. We respectfully request your legal opinion in this matter. Thank you in advance for your consideration. Please feel free to call me with questions at 608 274-9906. I look forward to hearing from you.